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The leader said: Do not the Flash, so I did the Flash.

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The world's coolest entrepreneurs, the business community's most important "educator"

This article published in July, "Global Entrepreneur" in 2007

The end of May, when Steve Jobs and Bill Gates to sit together, he quoted the Beatles lyrics sum up the past. This is really sad: June 5, 2007, Apple launched from its first Apple II computers for 30 years, Jobs has also been 52 years old.

Even the most imaginative fantasy, it is difficult experiences like Steve Jobs and Apple Computer as rich as dramatic: this adopted son of working class families of Arab descent, early college dropout become a Buddhist vegetarian, and after several times to change the fate of the high-tech industries.

1984, he launched the world's first commercial PC with a graphical interface McIntosh, (most people have forgotten, the first generation of Macintosh's name was intentionally misspelled), and intended to prop the science fiction "1984" shooting the ad in history most hackers spirit of advertising works; to persuade PepsiCo's John Scully joined Apple, he mentioned to each other, "Do you want to sell a lifetime sugar, or want to change the world?" has become the most over the past 30 years famous Recruitment language.

Out of a company you started in the age of 30, 42 years old again become masters of the Apple. Jobs began a more wonderful "second life": he launched a jelly of the same computer, ice-like music player (you must know what it is called), so that almost bankrupt the church around the world design value, and change the way we listen to music; he happened to investment in digital imaging technology company, Pixar, and ultimately become the most successful animation studio in the Disney since; even, he beat the cancer in an operation ...
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Reproduced since apple4us

This article Quoted Wired.com (Leander Kahney, managing editor of Wired magazine online edition), published in the first half of this year's "Inside Steve's Brain," a book. Published in the 15th anniversary special issue on "Global Entrepreneur" magazine published in the July 5, we are trying to understand Steve Jobs how to work by Kahney depicts these fragments.

One can have two lives, twice led the revolution of the technology industry, his mind in the end what?

Before Jobs return to Apple, the company has been fruitless in the development version of the Mac operating system (Mac OS) to spend a few years. Since its introduction in 1984, the old version of Mac OS has become a bloated, highly volatile, the code sets the name of the layers of the patch, its maintenance and upgrading has already become a nightmare. For users, this old system means that the frequent crash, crash and restart - accompanied by a large number of data loss, frustration and anger. Apple decided to re-develop the new system, named an American composer Aaron Copland code to the efforts of a few years later, they realized that there can not be completed. Apple's senior management decided to give up their own R & D in favor of the acquisition of next-generation operating system from the outside. After some searching, they finally found the founder of NeXT, Steve Jobs left Apple. NeXT is the development of the NeXTstep operating system, with all the advanced features of Mac OS do not have: do not crash, the powerful networking capabilities, and to use development tools.

Bought NeXT, immediately throw the apple a big problem - how to NeXTstep into the Mac OS? Apple's original plan was grafted to the interface of the Mac OS to a NeXTstep the basis code.
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Reproduced since apple4us

Last night insomnia in Apple4us knock a post: in fact, repeat the most recent period, most article inspired me.

Not long ago, Apple chief technology officer, Segway Inc. Doug the Field digging to do, vice president of the industrial design department, was turned out of a not well-known commercial work, Code Name Ginger excerpt. Stories told, the Segway company before the product launch, own two electric cars Scooter '(at that time also told by Ginger) gave Steve Jobs and Amazon founder Jeff Bezos to see and ask them to provide some views. Rare is the author of the book has been fully authorized to witness the secret talks, put the whole process fully restore.

I would have wanted the full-text translation of about one to consider the time factor, two, seen three times in this article, we think it is to interpret the more interesting. If, however, which the students for their English enough self-confidence, but also interested in this translation of an impulse down, may wish to be sent to talk [at] apple4.us.

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In the past 33 years, I have every morning, look in the mirror ask yourself: "If today is the last day of my life, I would also like to do today, I was originally supposed to do?"

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'You've got to find what you love,' Jobs, says
The Today, the I want to tell you three stories from my life ... continue reading »